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Just a short release from our friends at Adidas…

SHOP ADIDAS

This holiday season, adidas, a leading brand in the world of modern sports, indulges your passion for shopping with two, new promos.

Shop and get a gift for free with the adidas’ Lace Up Your Holiday promo! For a minimum single receipt purchase of PhP2,500 of any adidas Originals product, receive a holiday gift that celebrates the spirit of originality. Pick a token from the adidas Originals box to get your corresponding free gift, whether an adidas Originals shoelaces or adidas Originals shoe jewel, an adidas Originals USB stick or the adidas Originals Christmas CD!

You also get a gift with the adicolor promotion! Get an Originals Graphic Tee at PhP199 (Men’s regular price at PhP1,495. Women’s regular price at PhP1,395) when you purchase an adicolor Tracksuit Set. Let’s shop adidas!

Participating stores of the Lace Up Your promo include adidas stores in Trinoma, Greenbelt, Megamall, and Podium; OCS Trinoma; Shoe Salon stores in Glorietta 3, Rockwell, The Block, Gateway, Trinoma, Robinson’s Ermita, Podium, and ATC; and Traffic stores in The Block, Shangri-La Mall, Rockwell, and Eastwood. Participating outlets of the adicolor promo include adidas stores in Megamall, Trinoma, Rockwell, Greenbelt, Mall of Asia, Ayala Center Cebu, Robinson’s Ermita, and Shangri-La Mall; OCS Trinoma, Rustan’s Shangri-La, Sport LTD Duty Free Fiesta Mall, Gaisano CDO, Sports Central, adidas Camp John Hay, adidas IloIlo, and adidas Cebu. Promos are from November 15 to December 15, 2009 only.

Nike Creates Special Edition Tees Celebrating Boxing Champ Manny Pacquiao

Makati City, Philippines  (November 6, 2009) — Nike today announced the creation of two special edition tees, the Nike MP Team Pacquiao Eagle Tee and the Nike MP Tee, celebrating boxing great Manny Pacquiao’s possible unprecedented seventh world title in seven different weight classes as he goes into the ring on November 14.

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Nike to release limited edition Manny Pacquiao products in celebration of his astonishing 2.59 victory on 5.2.09

In commemoration of Manny Pacquiao’s historic win over Ricky Hatton, Nike will give Pacquiao fans a chance to own a piece of history with the limited edition 259 Pacman Knows Trainer 1 Mid shoe and Pacman Knows Tee. Both products celebrate Manny’s quick ending and astonishing knock-out time against Ricky Hatton last May 2, 2009. With only an interval time of two minutes and fifty nine seconds (2:59) the Hitman was knocked out on the canvas, adding another badge of victory to our very own Pacman.

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Kobe shares his passion through the Nike Dream Season

The Nike Dream Season, designed with insights from Kobe, helps share his passion for basketball with players throughout Asia Pacific and gives them the opportunity to live out their dreams on the outdoor court.

The Nike Dream Season, both lightweight and durable, is sleek and aggressive much like Kobe’s style of play.  The upper, constructed of spacer mesh provides the ultimate heat management and has a similar design language to that found in the Nike Zoom Kobe IV with a heel that is scooped low for increased ankle movement

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Kobe keeps his word, returns to Manila in 2009 Asia Tour: Philippines

Kobe keeps his word, returns to Manila in 2009 Asia Tour: Philippines

2009 NBA Finals MVP Kobe Bryant to Fly In July 21.

Making his promised return trip to Manila, NBA Finals MVP Kobe Bryant will kick off his Nike sponsored 2009 Asia Tour: Philippines on July 21, 2009. Seeking to inspire young ballers to continue aspiring for their big hoop dreams, the tour will touch six cities in Asia - Manila, Singapore, Taipei, Hong Kong, Shanghai and Chengdu.

“Nike Philippines is proud to welcome Kobe Bryant back to Manila, and we are excited to be the first stop of his Asia tour. Since his last visit, Kobe has further cemented his status as a basketball powerhouse having been awarded NBA’s 2007-2008 MVP.  The Lakers’ clinching the NBA Championship and Kobe being named the Finals’ Most Valuable Player in the recently concluded season makes the timing of his visit doubly exciting, and though brief, we know he will again touch many young lives, inspiring them to reach for their hoop dreams,” said Nike Philippines country marketing manager Mae Dichupa.

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Nike to Host 2009 NBA Champion and Finals MVP Kobe Bryant on his Summer 2009 Asia Tour

Nike announced today that it would host 2009 NBA Champion and Finals MVP Kobe Bryant on a six-city tour of Asia. Developed as an opportunity for Kobe to meet with kids throughout Asia to inspire, energize and improve their basketball skills, Kobe’s tour will make stops in Manila, Singapore, Taipei, Hong Kong, Shanghai and Chengdu, China, starting July 21, 2009.

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NIKE RELEASES ZOOM LEBRON VI MVP

Nike Philippines is set to release a special colorway of the Zoom LeBron VI to celebrate his recent 2008/2009 Most Valuable Player citation from the NBA.

Only 23 pairs of this special shoe will be released on May 30, 2009 at Nike Park Bonifacio High Street at exactly 12:23pm. The shoe retails at P7,495.

A special Witness MVP tee will also be made available in limited Nike stores in June.

About the LeBron VI

The Zoom LeBron VI performance basketball shoe represents the essence of LeBron James: team, toughness, passion and vision. James worked with Nike designer Ken Link to create a shoe that meets his performance needs and the needs of players with a powerful, dynamic style of play. The Zoom LeBron VI not only has a full-length Zoom Air unit in the mid-sole for the ultimate responsive ride, but also has a Zoom Air unit double-stacked in the heel. The cushioning system helps the forefoot for transition when jumping. Deep sipes in the shoe allow for natural motion, which means the shoe works with the athlete’s movement, rather than against it.

The shoe’s collar has been engineered with a wider opening so it’s easier to slip on and wear while maintaining a full-length fit feel. On the collar, graffiti art highlights LeBron’s mantras—passion, family, winning, fearless and vision.

For more information, visit nike.com.ph.

Nike Zoom Soldier III Designed for James’ Post-Season Run

NIKE DELIVERS LEBRON JAMES HIS LIGHTEST SHOE YET.  Nike Zoom Soldier III Designed for James’ Post-Season Run

LeBron James debuted the Nike Zoom Soldier III on court when Cleveland beat Detroit for the first game in their first round series. Designed with James’ playoff needs in mind, the Nike Zoom Soldier III is the lightest shoe designed for James, to date, with this Nike Zoom Solider series becoming LeBron’s perennial playoff footwear.

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THE NIKE AIR YEEZY

Nike Sportswear and Grammy award winning recording artist Kanye West present the highly anticipated Nike Air Yeezy sneaker in Spring 2009.

The shoe, which takes West’s nickname Yeezy, draws upon the innovations from Nike’s rich sporting history and fuses them with original lines, materials, and design elements that reflect West’s unique style.

The Air Yeezy was developed from a strong relationship between West and Nike. Partnering with Nike Creative Director, Mark Smith, Kanye was taken through the product creation process, the same way athletes have with Nike Design for the past 37 years. This creative partnership of Smith and West’s talents as designers yielded a unique Nike Sportswear sneaker worth the wait. “Kanye is a truly creative talent,” said Smith. “He’s a natural designer—partnerships like this always enhance the creative experience and the end product.” West agrees that the partnership with Nike has been exciting. “Nike is such an important brand to me,” said West. “Whether you are on the court, in the street, in the club, at school, Nike represents excellence, the standard in design.  Growing up, we looked forward to the release of new Nike’s the way we would an album by our favorite artist. So the opportunity to collaborate on a design with Mark Smith and Nike Design has been a dream come true, and a great experience.”

From the start, West and Nike’s shared vision was clear: to create a modern classic. An original Nike footwear style, that reflects elements of Nike’s sporting past, and remixes them with Nike innovation to deliver a unique shoe.

The creative process of the Air Yeezy began with the discussion around ideas and inspirations. The shoe began to take shape through a series of drawings and samples, each pulling inspiration and reference from some of Nike’s iconic innovations and rich design history, across both Basketball and Sportswear styles.

A careful balance was sought, each time new elements were added, with existing elements being taken away - a design process Smith refers to as “reductionism”. “Nike shoes need to function and always be innovative,” said Smith. “So the first thing we did was to make sure the design process that Kanye and Nike Design went through, mirrored that of our athletes.”  “I’ve been designing Nike’s in my sketch pad since the fourth grade,” said West. “So to say I’ve been prepared for this would be an understatement. The really fun and challenging part for me was learning about Nike’s design process, learning more about fabrics and functions and colorways, and all of the details that go into designing a shoe of this quality.”

Following the fabled tradition of Nike’s design process, West and Smith went through a series of one-on-one design sessions. At Nike the ultimate test is one of performance, where the design meets the athlete’s movements. “Kanye could wear and perform in these shoes and really identify how we could make the shoes perform better.” Supplanting center court with center stage, West provided critical feedback on how the shoe performed throughout the course of his 2-3 hour performance sets, where the first prototypes of the Nike Air Yeezy were seen outside of Nike’s World Headquarters in Beaverton, OR.

THE NIKE AIR YEEZY: NEW SCHOOL OF COMFORT.

Born from Kanye West’s creative passion, built with Nike design and performance innovation, The Air Yeezy was fine-tuned on stages around the globe, challenging convention by remixing the past to create something uniquely new, as only Nike Sportswear can.

West is known for his non-stop energy both on the stage and off so the Air Yeezy had to support and sustain West from start to finish. An almost obsessive focus was put on delivering supreme comfort throughout the development of the shoe. Equipped with debossed ankle collar pods for added support and protection, extra-thick sock liners, a forefoot support strap, original functional tension lace loops, and Phylon tooling taken from the 1987 Nike Air Assault for added performance and comfort—all developed and integrated with one goal in mind: to keep Kanye on lock down in cushioned comfort during his performances during his many notoriously strenuous artistic live performances.

These performance attributes have been meticulously wrapped in premium full grain leather uppers and adorned with original design details that are uniquely Kanye and identifiably Nike. The remastered Nike Air Assault outsole is treated to glow-in-the-dark properties and will illuminate when the light is low. The forefoot support strap is premium grade patent leather and is of no-stitch construction. Clean seams are used throughout except for a premium suede toe wrap feature with visible stitch detail. Emblazoned across the Air Yeezy is an exclusive “Y” repeat pattern, as either a debossed or lasered detail, which takes inspiration from the Jordan brands iconic Elephant print material. This graphic treatment was developed by West and Smith to pay tribute not only to the name of the shoe and it’s co-creator, but also to the various moments in history that spurred West’s initial inspiration for the Nike Air Yeezy.

Limited pairs of the Nike Air Yeezy are set to be released on Saturday, April 4, 2009, 7:00pm exclusively at Bunker, Unit 5 Karport Building, Bonifacio Global City, Taguig. For a sneak peek and to find out how to purchase a pair, visit Embassy Cuisine on Friday, April 3 at 8:00pm.

*a PR Post from our Nike friends

Mica Abesamis Takes Over

In the ongoing national debate of who’s hotter Lia Cruz or Mica Abesamis, I’ve been favoring Lia Cruz mainly because she looks more fresh, looks genuinely kind and accommodating and a better reporter than Mica.

But the keyword is hotter. Not cuter. Not better. Not kind. Not accommodating. Not fresher.

Last night, Mica Abesamis did the first game and I was able to zoom in on her and walah, she’s definitely hot.

Sorry, there are no polls available at the moment.

The only knack I have with MIca is, as I watched her last night, she’s constantly memorizing and rehearsing her reports, which means lesser times in actually watching the game. Then again, she’ll report for about only 3 times a game, who cares if she’s paying attention to the game. As long as she’s hot, forget the game.

Paging Ms. Cesca Litton, the challenge is on. Could you topple Mica?

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